UK consumers are paying the two most popular supermarket chains, Sainsbury and Tesco, to pull Coca-Cola products off the shelves. That’s because the multinational has not banned the sale in Russia, which is accused of violating international law by invading Ukraine.
The beverage giant owns brands like Sprite, Fanta, and Schweppes and has yet to position itself for the 12-day foray.
And according to Britain’s The Sun, a Sainsbury’s woman wrote on Twitter: “Pathetic. If you want to make a difference, stop selling Coca-Cola.”
Posts in the same tone with #BoycottCocaCola (Coca-Cola County, in English translation) are growing.
Markets have already sided with excluding the sale of Russian products such as vodka and sunflower seeds.
Sainsbury’s has also renamed a chicken dish out of respect for the city that was the epicenter of the conflict. Chicken Kyiv will become Chicken Kiev in the coming weeks to reflect the Ukrainian spelling.
Unlike Coca-Cola, multinational companies such as Visa, Nike, Ikea, Netflix, Airbnb and others are taking steps to boycott Russia. Meanwhile, Pepsi and McDonald’s are among the giants that have not taken a stand on the conquest.