Television has taken the position of deputy leadership among the devices that Brazilians use the most at home Internet access, Internet access In 2021, an increase of 12.1% compared to 2019. In 44.4% of households, TV is already the most used option, overtaking computers for the first time, which decreased from 45.2% to 42, 2% and moved to third place. Primarily, cell phones are still preferred in 99.5% of homes.
The data released on Friday (16) by the IBGE (Brazilian Institute of Geography and Statistics) is from the Information and Communication Technologies (ICT) unit. It is part of fourth-quarter visits to the National Household Sample Survey (PNAD).
The total number of households with internet reached 90% in 2021, 6% more than in 2019. Research analyst Flávia Vinhaes says: “TV as the most used device for accessing the internet goes from 11.7% in 2016 to 44.4% in 2021 “.
The study also indicated that from 2019 to 2021, the number of homes with TV in Brazil increased from 68.4 million to 69.6 million, but with a slight relative decrease from 96.2% to 95.5% in total housing stock.
The average real income of households drops from R$1,453 to R$830 when compared to households with or without a television. Also according to the survey, in 2021, 96.2% of urban homes and 90.8% of rural homes had a TV.
IBGE
The reach on TV is greater than on the computer
Of the approximately 70 million households with television, 63.3 million, or 91%, had a converter box to receive television signals. open digital tvwhich first appeared in Brazil 15 years ago.
However, this is not the case in the 1.5 million homes, or 2.2% of the total, that still do not have a converter, satellite dish or digital signal-compatible pay TV plan, with 80.6% of these homes being in urban areas.
Pay TV is on the decline in cities
From 2019 to 2021, the percentage of Brazilian households with pay TV decreased from 30.3% to 27.8%. There was only a slight increase in rural areas, from 16.4% to 17.8%. For 43.5% of respondents who do not have access to pay TV, the service is too expensive; 45.6% are not interested, and 8.7% have replaced TV packages with streaming services.
Number of families with satellite dish It also decreased from about 27% to approximately 22.6%, for a total of 15.7 million homes in 2021. The distribution is very uneven, with 56.1% concentrated in rural areas and only 17.8% in cities.
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