DAZN completes purchase of Eleven Sports and confirms global broadcast growth – Mídia

DAZN acquired rival Eleven Sports after failing to buy BT Sport

DAZN, Wednesday (15), completed the purchase of Eleven Sports. the operation, which had started in September last yearwill help build the broadcast platform’s growth strategy by expanding the global live sports offering.

The purchase also includes North American social media creative agency Team Whistle, with the goal of increasing social reach and fan engagement.

With over 700 million followers across all channels and a distribution network generating 5 billion views per month, Team Whistle’s social reach and strategy will help DAZN increase its engagement with new and existing audiences alike. The agency will leverage DAZN’s talent for creating off-platform value, building audiences and driving fans to paid services and content.

With this agreement, DAZN became the largest European sports rights holder. In addition to offering popular local sports content in Germany, Italy, Japan, Spain, Canada, the United States and the United Kingdom, the platform is adding Belgium, Portugal and Taiwan. In the case of Belgium, it now includes the national football league (Jupiler Pro League), as well as other international content. Portugal adds major international soccer rights to DAZN’s portfolio, such as the Champions League and Premier League, while Taiwan owns the domestic baseball championship.

Today is a big moment as we officially welcome Eleven and Team Whistle to the DAZN family. This acquisition is an important component of our continued growth, acquiring high-quality rights, expanding into new markets in Belgium, Portugal and Taiwan, and building on our social reach and engagement by bringing the Team Network “Overall, the deal adds scale and firmly establishes DAZN as a world leader in innovation and disruption, as well as our positioning as the ultimate sports destination,” said Shay Segev, DAZN Group CEO.

It should be noted that in Brazil, Eleven, for example, signed a contract with the Brazilian Football Confederation (CBF) in early 2022, which will be valid until 2024, for Broadcast all sections of the Brazilian Women’s Championship (Series A1, A2 and A3) for free on the platform. The agreement covers games that are not shown on open or closed TV.

Still in the first half of 2022, broadcast eleven matches of the Copa São Paulo de Futebol Junior and Ten state championshipsbetween them Cariocão, in partnership with the Rio de Janeiro State Football Association (FARAJ). The others were Goiás, Alagoas, Rio Grande do Norte, Piauí, Distrito Federal, Espírito Santo, Mato Grosso, Mato Grosso do Sul, and Rondonia.

To close, it also broadcast Paulistão A2 and A3 series in 2022, in agreement with the Paulista Football Federation (FPF). In total, more than 800 matches were shown between January and April.

On a global scale, Eleven also owns An agreement with FIFA, which contracted with the platform in April last year to carry out the production, delivery and distribution of matches broadcast live on FIFA +, the live broadcast service of the party that leads world football.. At the time, FIFA promised to broadcast at least 1,400 matches per month and up to 40,000 per year by the end of 2022.