a Formula 1 Either because it wants access to the US, something it has tried several times in the past, without much success. This time around, the category is investing heavily in entertainment (with Driving to survive and the movie that starts recording severstone), in the races (this year we will have three races in the country) and in the trials.
The new experience f1 lanewhich will open in Boston in early 2024. This time, the venue will open at a high-class time in the country, which continues to seek its place among dew And mainly for NASCARthe most popular motorsport category in the United States.
The site will be in a waterfront area in the south of the city, and will follow a form f1 lane In London, which opened in November, a scheme has begun that sees 20 locations like this open across the country over five years.
a f1 lane Boston has inspiration from the world of Formula 1 in its environment, with 69 racing simulators designed specifically for the venue, all equipped with equipment close to that of real cars and audio-visual effects to immerse guests in the racing atmosphere.
A ‘signature offer’ of food and drink will also be offered, with the idea of offering the same hospitality experience as F1 Presented at the Grand Prix. The game provided on the site is not the official game, Code Masters / EAand yes RFactor2as the venue experience is entirely designed by Motorsports games.
a Formula 1 He explained in a statement that the United States continues to be one of the fastest growing markets, with 1 in 2 fans starting to follow the sport over the past 4 years. These fans are young, mostly under the age of 35, as well as a large female presence. The United States has also overtaken the United Kingdom and Brazil as the largest social media site in Formula 1.
Moreover Formula 1 Record the presence of 270 thousand people in Hard Rock Stadiumcircled place for Miami GBas well as the 440,000 people who visit the Austin, Texas, arena United States GP Last year, more than Indy 500And that gathered 325,000 people at the legendary Autodromo de Indianapolis In 2022. This year, the country will also have it Las Vegas Grand PrixIn November.
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