Virgin Atlantic’s campaign, which features Juliana Paes, Anton de Beek and AJ Pritchard, has drawn criticism for using stereotypes about Brazil.
The National Civil Aviation Agency (Anac) has authorized British carrier Virgin Atlantic to operate daily flights in Brazil. The company must have direct flights between
Sao Paulo
that it
London
. The mandate was published on Friday (21) in the Federation’s Official Gazette.
According to the company’s announcement, the expectation is that the company will
low cost
Starting operations in 2024, from 13 May, with daily flights between Guarulhos (SP) and Heathrow (London) airports. Tickets will go on sale in August this year, with prices starting at £655 (about R$4,016,984 at current prices).
Advertising with Juliana Paes
Virgin Atlantic has chosen Rio de Janeiro actress Juliana Paes to announce to the British public her first Latin American voyage. The advertisement drew attention for the use of carnival elements, especially those in Rio de Janeiro and São Paulo. Some netizens accused the company of using stereotypes to refer to Brazil.
Last week, another international low-cost airline, Arajet, from
dominican republic
He was also allowed to fly in Brazil. The company will operate three weekly flights from Santo Domingo, the capital of the Caribbean country, to Guarulhos International Airport (SP).
According to information from Globo, Anac is evaluating three more requests for permission from airlines wishing to operate in Brazil: two to carry passengers and one to carry cargo. Currently, there are 33 foreign companies authorized to operate scheduled commercial flights in the country.
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