Revenues from foreign visitors are already exceeding pre-pandemic levels. From January to August, international tourism generated US$4.45 billion for Brazil
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247 – The newspaper reported that Brazil has returned to the international tourism scene the world. Foreign visitor revenues are now exceeding pre-pandemic levels, although tourist numbers are still lower than before Covid-19. From January to August, these travelers contributed US$4.45 billion into the country, representing an increase of approximately 7.5% compared to the same period in 2019.
In August alone, the country recorded revenues of US$657 million, the best result for the month in 28 years, since the beginning of the record kept by the central bank. This value exceeds the amount recorded in August 2016, during the Olympic Games in Rio de Janeiro. So far, growth compared to 2022 is close to 40%.
“We have already overcome the period of international tourism crisis, if we take into account the contribution it makes to the Brazilian economy. This is already greater than before the pandemic, although the network of these flights has not yet returned to 100%. (.. .) Now we We need to receive more tourists, not only in terms of volume, but also looking at those who contribute more to our trade balance,” assesses Janine Pires, tourism consultant and former president of Imperator.
In the first eight months of this year, Brazil recorded the arrival of more than four million visitors from abroad, which exceeds by more than 11% the number of 3.6 million visitors recorded in the whole of 2022. In 2019, the country received 6.4 million foreign visitors. However, Imperator, the body responsible for promoting Brazil as a tourist destination abroad, aims to reach the mark of 6 million visitors this year and increase to 8 million by 2026. To achieve this goal, the promotion agency is intensifying its activities abroad, participating in Exhibitions and events, developing new products and sectors, with a focus on African tourism, and establishing partnerships with airlines to expand the offer of international flights, which is one of the main obstacles to the growth of domestic tourism.
Visitor flow in the region is recovering quickly, with Argentines leading the way, with a total of 1.4 million visitors this year. This number is more than three times the total number of American visitors, which reached 436,500, and represents the second largest source of foreign tourists to Brazil.
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