With Boca Rosa Beauty, Bianca Andrade launches 50 shades of foundation, the largest color range for a Brazilian brand. Reproduction/Disclosure
It's not hard to go to social media and find the name Bianca Andrade Among the most discussed topics. There is only one reason: the new phase of your cosmetics brand, which is The beauty of Boca RosaNow independent. More specifically, the first multifunctional stick foundation will be launched, which will contain 50 shades, the largest range of colors for a Brazilian brand to date.
“It is an innovative formula that goes beyond the traditional foundation category, and specially designed for the busy life of Brazilian women. Pellet Stick is multi-functional: from foundation to contour, concealer and anything else your creativity wants to explore. Everyone can rest assured about using it, as the products have been tested by dermatologists and ophthalmologists. “But not only that, in addition to its versatility, the Stick Pele has SPF30 UVA/UVB protection, protects against blue light, contains Vitamin E and is water and sweat resistant,” explains Bianca Andrade, founder and CEO of Boca Rosa. , a company of which the Boca Rosa brand is a part.
To develop the dark color palette, Bianca Andrade relied on consultations Tasio Santos, a black skin specialist, an authority on black makeup content production and a writer. So, the base covers everything from very fair skin to dark skin.
The basic form – botanical – was chosen for its practicality and handling. According to the brand, the product provides uniform coverage and a creamy texture that allows for building layers as desired without leaving the skin cracked or dry.
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The stick is hypoallergenic, paraben-free and non-comedogenic, and will be on sale for R$89.90 as of June 25 on the brand's e-commerce and also in brick-and-mortar stores such as Sephora, Renner, Riachuelo and C&A.
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