a The WhatsApp It is now the messaging app of choice for Brazilians, who have discovered new ways to use the tool during the Covid-19 pandemic. One of them was business leadership, especially regarding Debt Collection.
Debtors loading practice The WhatsApp It is becoming more and more popular due to its ease of use and low cost. Theoretically, the client can receive messages 24 hours a day, seven days a week.
Advantages and disadvantages
Joining negotiations through the app ensures more speed, efficiency and convenience in the billing process. Moreover, the financial cost is low, since the tool is free. If the company prefers, they can hire a company that specializes in Credit refund To manage sending messages.
Another positive point is that only the sender and recipient have access to the content of the messages, since they are encrypted. The feature ensures more security of the process and makes it possible to send invoices and other documents without worry.
In the field of drawbacks, it is worth noting that the profile of the company or customer does not always match the fee of whatsapp. For some, this may seem like an invasion of privacy, which can lead to discomfort between the parties involved in the negotiations.
After all, is the process legal?
According to the Institute for Consumer Protection (IDEC), charging WhatsApp fees is legitimate. However, the collector cannot take abusive steps, such as sending multiple messages on the same day, using offensive words or terms, or starting a conversation without checking if the number still belongs to the debtor.
Many companies are already conducting this type of negotiation, which has become more professional and effective, with good results.
Read more: WhatsApp can allow transferring conversations between Android and iOS
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