Apple and Nike partner to expand sports content on Apple TV +

Tech giant Apple and multinational sporting goods company Nike have partnered to develop and produce sports series and movies for the Apple TV + streaming service. Apple’s goal is to use the power of Nike to expand the offering of sports-related content within the platform. Information from the deadline website.

According to the publication, the “multi-year” deal will see Apple Original Films funded and projects distributed, with Nike’s dedicated production company Waffle Iron Entertainment producing alongside content studio Makeready. According to Deadline, the goal of future productions is to “inspire the next generation of athletes and celebrate the power of sport.”

It’s worth noting that Apple already has well-known products in the sports content space of its streaming platform, especially the Ted Lasso series, which won an Emmy. The company is also developing a Formula 1 related movie that does not yet have a title but will star Brad Pitt and have seven-time world champion Lewis Hamilton as producer.

The Apple TV+ portfolio now also includes the Magic Johnson documentary series (“They Call Me Magic” and “The Greatness Code”), in which athletes experience a pivotal moment that defined their sports career. In addition, the documentary “The Dynasty” about the NFL New England Patriots is also available.

To close, in March, Apple made a First major step in live sports broadcasting by acquiring a Major League Baseball (MLB) rights package In nine territories including Brazil, USA, Canada, Australia, Japan and UK. Then, in April, it was launched Documentary series about WSL surfing called “Make or Break”in the style of “Drive to Survive”, the popular series about F1 from Netflix.