Arezzo + Soma: Azzas 2154 adds Guilherme Benchimol, Pedro Parente and Ana Chaya to the Board of Directors | Business

Azas 2154 companies resulting from the merger between Arezzo And Soma, they will take the board for approval at the general assembly at the end of this month. The company has merged the executives who already formed its boards individually and added four names: Guilherme Benchimol, founder of XP Investimentos; Pedro Parente, chairman of EB Capital who will be chairman of Azzas; Ana Chaya, former president of L'Occitane and Samsonite in 2018. Brazil and now a mentor at Endeavor; and Silvia Leão, who was vice president of human resources at retail companies such as Carrefour and Grupo Pão de Açúcar.

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In addition to the founders of each company, Alexandre Berman and Roberto Gattahi, Soma’s board also includes Edison Tickle, CFO of Minerva, and Rui Kamiyama, former CEO of PR Malls. And from Arezzo, José Ernesto Bologna, founder of Ethos Sharewoods Human Development.

“Each member of the Board of Directors has been carefully selected for his or her ability to contribute to our vision of creating a long-term company, one that knows how to respond to the challenges of its time, and which, at the same time, has the DNA of innovation while always remaining relevant,” says Berman, CEO of Arezzo & Co.

The creators of the brands that make up Azzas and who participated in the previous management are no longer on the board, such as Ronnie Meisler, founder of Reserva, Fabio Herring, of the brand that bears his name, and Marcelo Bastos, co-founder of Farm & Fabula.

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“We have assembled some of the key names in the financial and fashion markets to ensure that our new company always makes the best decisions and continues to grow healthily. A top-ranked team will be essential for us to continue to play well from now on,” says Jatahi, CEO of Soma.

The company also identified that Tickell will co-ordinate the Risk, Audit and Finance Committee; Bologna will co-ordinate the People, Environment, Governance and Remuneration Committee; and Kamiyama will now lead the Integration and Strategy Committee.

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The Brazilian multinational fashion company was born with revenues of around R$12 billion, an EBITDA of R$1.5 billion and 34 brands in its portfolio. There are 2,000 stores, 1,500 franchises and a presence in 22,000 multi-brands. This universe is divided into four operating units. The first, footwear and accessories, includes Arezzo, Schutz, Vans and other smaller products. The second, called “women’s lifestyle apparel”, includes Farm, Animale, Maria Filó, NV; men’s apparel is made up of Reserva, Officina, Foxton and others; and the fourth sector is Democratic Apparel, which includes Hering, Hering Kids, Hering Intimates and Dzarm.

“Fashion is a very important sector for the Brazilian economy, not only in creating jobs, but also in promoting our culture and creativity,” explains Parente, the company’s future chairman.