The Brazilian Championship will expand the transmission of matches to foreign fans. 1190 Sports, the company responsible for marketing Brazil’s sports rights abroad, has signed an agreement with Athletic Sports Group covering all First Division matches (380 matches) for the 2022 season.
The Middle East, North Africa and Europe are some of the regions where the tournament will be moved, with countries such as Egypt, Iran, Morocco, Saudi Arabia, Qatar, Tunisia, Syria, Jordan, Lebanon, Libya, Iraq, Oman and Yemen. Bahrain and the United Arab Emirates.
In addition, 1190 Sports has also signed a contract with For Media Sports Management, which holds the rights to broadcast in Poland for the 2022 and 2023 seasons. In total, the deal includes 152 matches over the next two years.
“We are very pleased to bring the main competition games in Latin America to the countries of North Africa and the Middle East. Brazil has one of the largest Arab communities in the world and we hope that there will be a lot of interest in the clubs,” said Leonardo Caetano, Country Director of 1190 Sports Brasil:
The Brazilian Championship had already signed a contract with the digital platform one football To broadcast the competition in Spain, France and the United Kingdom, as well as Southeast Asian countries.
Sports innovation specialist Bruno Maia and CEO of Feel The Match highlights that while international broadcasting represents progress, it will also require planning for transparency and stability over the years.
“It is not just an arrangement in a large-scale network that will make the Brazilian product interesting. This is just the beginning of a work, it takes time, depends on the stability and clarity of the product quality, Brazilian football still lacks a lot of that, although its form is understandable And it’s proven really well.”
For sports marketing specialist Fabio Wolff, a novelty is a good deal as long as it is well crafted by the broadcaster. “Broadcasting the matches of the Brazilian championship abroad can increase the interest of foreign brands, provided that this distribution is clearly done in such a way that the images of the matches arrive frequently and are well distributed. This has been a problem that we have seen so little competition outside the country, and since this competition In which a foreign company has bought the rights, it increases the distribution channels. And if it increases, it is very likely that we will have demand from foreign companies interested in the tournament.”
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