Chelsea closes first sponsorship after Roman Abramovich with WhaleFin

Chelsea Football Club on Thursday (12) announced a sponsorship deal with Amber Group, which will stamp the branding of cryptocurrency company WhaleFin on the club’s shirt sleeves from the start of the 2022/2023 season. The partnership, the exact amounts and duration of which have not been disclosed, also extends to women’s football.

The space has been vacant since then The departure of the South Korean car maker Hyundaiwho was one of several partners in the London team to suspend the contract after the UK government lifted it Several penalties for the former owner of the club, Russian businessman Roman AbramovichFor his links to Vladimir Putin and the Russian government that invaded Ukraine on February 24.

The deal with the Amber Group, by the way, is the first to be concluded by Chelsea since the departure of Roman Abramovich. last weekend, NBA mogul Todd Boyle, co-owner of the NBA’s Los Angeles Dodgers as well as a shareholder of the Los Angeles Lakers of the NBA and the Los Angeles Sparks of the NBA, has been announced as the new owner of the club. In an acquisition worth 4.25 billion pounds (26.6 billion Brazilian reais).

“This is a very exciting partnership for the club, which brings us into line with one of the most progressive digital asset companies in the world. As the Amber Group continues to expand its platform coverage globally, they will now have the ability to not only speak to hundreds of millions of loyal Chelsea fans across the world. across the world, but also can be seen by the billions who watch each of them in the Premier League,” said Jay Lawrence, Chelsea’s chief executive.

“Our partnership with Chelsea is a watershed moment as we begin the next phase of our global growth. With football’s ability to bring together a global audience regardless of culture, language and nationality, we are excited to showcase the full potential of digital assets to an international audience. Chelsea is a historic club we are proud to partner with. As we bring the digitization and financing of cryptocurrency to global users.” Michael Wu, CEO of the Amber Group, commented: “We are thrilled to be associated with one of the best teams in the Premier League and look forward to launching new sports experiences for football fans around the world.”

As part of the agreement, Chelsea and the Amber Group will collaborate on a series of partnership activities that will focus on growing the WhaleFin brand globally. The two will also work together on a variety of environment-related initiatives that are essential to the Amber Group’s ongoing commitment to building a sustainable future. In this regard, the company recently announced its collaboration with Whale and Dolphin Conservation and Moss Earth.

In football, Chelsea sponsorship is the second step WhaleFin has taken in just ten days. At the beginning of the month, the brand was introduced as the new main sponsor of Atlético de Madrid with the status of the largest contract in the Spanish club’s history.. According to Playbook, the deal is worth 42 million euros per season and will last for five years.