Emirates has just unveiled a new safety video that is based on simplicity and clarity, which goes against the current trend of many airlines using this type of video as an extension of their safety campaigns. marketing.
Safety videos have become increasingly abstract, often featuring comedians, celebrities or showing the airlines’ home countries. However, Emirates is changing the game with a video that focuses exclusively on safety instructions, and teaches them in an easy-to-understand way.
The airline opens the video with the announcement: “This is a “non-ignorant” safety video. We don't have dancers bursting into songs, movie characters, or celebrities trying to be funny, I'm sorry.Indeed, the video remains true to this practical approach.
Emirates previously released a video that followed the same line, limited to conveying basic safety information, but it was recorded in front of a green screen and not inside the aircraft cabin.
Starting with Air New Zealand several years ago, airlines have sought to capture passengers’ attention by making videos increasingly creative and entertaining. While entertaining videos do grab people’s attention, it’s debatable whether they actually retain the information presented.
So Emirates’ new approach of refocusing on safety in a clear and simple way is positive. With Emirates’ international customer base, it’s great to see information presented in a clear and easy-to-understand way. It’s likely that other airlines will follow suit by going back to basics.
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