Two of the most popular fast food chains, McDonald’s and Burger King, are constantly teasing each other in advertising campaigns, as we already know. However, with the passage of time, this rivalry becomes more advanced, even involving artificial intelligence (AI).
McDonald’s and BK ChatGPT are used in the advertising campaign
A few weeks ago, McDonald’s launched a campaign on the streets of São Paulo using ChatGPT, an artificial intelligence program. In this context, McDonald’s asked Amnesty International: “What is the most famous hamburger in the world?”. The answer can only be the famous Big Mac.
However, Burger King was not far behind and decided to use the same trick as McDonald’s. Thus, the brand also launched a very bold campaign using artificial intelligence. However, Burger King ChatGPT asked a different question.
BK asked: “What’s the biggest hamburger?” And it didn’t take long for Chat to answer that the biggest hamburger is the Whopper.
“Burger King Whopper is the largest in terms of size and quantity of ingredients. It is famous for its large size and consists of a grilled beef patty, sesame bun, cheese, tomatoes, pickles, onions, mayonnaise and ketchup.
A hearty and satisfying burger, it is an option for those wanting a more substantial meal. However, it is important to stress that the size and quantity of ingredients may vary according to the country or region.Explain artificial intelligence.
BK’s action is apparently in response to a campaign by McDonald’s, which claims to have the world’s most famous sandwich.
On the other hand, we have Burger King, who decided to show that size also matters and in that regard, the Whopper is the best.
Regardless of the rivalry between the two brands, we know that both burgers are a sales success and have a large number of fans around the world.
