oh FacebookSocial network group Meta has been sued by a human rights activist Human beings In the High Court of England. The activist claims the social network is ignoring her right to object to the collection of her personal data. To know more about it, see the reasons for the case against the company here.
read more: Data Analytics: How Facebook collects data to create metrics and statistics
Data collection
The process of collecting data from social networks like Facebook generates network revenue by creating user profiles and matching advertisers who target specific ads to people based on their past interests.
However, the social network has a usage policy where it is not allowed or requested to collect data for Facebook. But the case under analysis is that even after denying this permission, the company continues to collect this data and sell it to advertisers on the platform.
What does Tanya O’Carroll say?
In an interview on BBC Radio 4’s Today programme, O’Carroll said: “The case is really that we can all connect to social media on our own terms and there’s no need to fundamentally accept that we should be subjected to surveillance profiling. Very invasive surveillance of access to social media.
Together with UK legal campaign group Foxglove, O’Carroll alleges that Facebook has breached Article 21 of the UK General Data Protection Regulation (GDPR).
If the process succeeds, the activist says it could set a precedent for millions of Facebook users to file lawsuits against the company. O’Carroll has filed a complaint in the Superior Court and is awaiting approval of Meta’s claim.
Target response
A response from a company spokesperson said the company is aware of the importance of user privacy. That’s why tools for privacy checks and advertising preferences are built into the platform. More clarity about how this data collection works by the social network can bring more control over the type of ads that can appear.
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