Things are not easy for the group Earth. After a flurry of layoffs in its journalism, sports and entertainment divisions, the media giant has put it back together properties of your property for sale.
According to the “Notícias da TV” website, the broadcaster is negotiating the sale of a building in Jardim Botânico, in Rio de Janeiro. The corporation has been affiliated with the broadcasting organization since its foundation in 1965, and was the administrative headquarters of the company. In addition, the property is close to the building that houses the studios of press and sports programs, as well as the news channel. Globo News.
Wanted by Money TimesThe contact from Grupo Globo said the company was “in talks about selling Building 266, Rua Jardim Botânico, with a view to disposing of the asset.” According to management, the property has been vacant since August last year, “reflecting the natural synergies generated by operations following the business consolidation under the Uma Só Globo programme.”
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Jardim Botânico is one of the most valuable neighborhoods in the capital of Rio de Janeiro. With that, the building should become a condominium. According to “Notícias da TV”, the property has been sold to a real estate company that already advertises the units.
However, the values have not been announced. The proposal of the real estate company is to create apartments with a bedroom and a living room, in addition to studios for housing or rent depending on the season. Altogether, there will be 133 units.
Globo has already sold other properties
In 2021, Globo sold its headquarters in São Paulo, on Avenida Doutor Chucri Zaidan, for R$522 million to the Real Estate Fund. Yenshi Offices (VINO11).
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However, the sale took place in the form that the broadcaster leased the property back. As a tenant, at that time, the initial amount paid by Globo should exceed R$3 million per month.
That same year, the media giant sold another property in Jardim Botânico, in Rio, to FII. Alianza Trust Renda Imobiliária (button 11) for 37.5 million Brazilian riyals. The process was also the way the company rented the place.
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