Participants are required to complete a 25-kilometre course in 25 days and are encouraged to pick up trash found along the way. The activity can be done anywhere, once or in multiple sessions, between June 5-30
In return, Fundação Grupo Boticário will remove litter from beaches and mangroves in an area equivalent to more than 100 football fields in the coastal region of the Grande Reserva Mata Atlântica.
The Ocean Is Here campaign aims to raise awareness of the importance of the ocean too as part of the Ocean Decade, established by the United Nations for the period up to 2030
The challenge starts on the 5th of June Here is the ocean, promoted by the Boticário Group Foundation for Nature Conservation in partnership with Running Heroes. The virtual race will encourage participants to run 25 kilometers, in the number of sessions they desire, until the end of the month. On the other hand, Fundação Grupo Boticário will remove litter from the beaches and mangroves in the coastal area of the Grande Reserva Mata Atlântica in an area equivalent to more than 100 football fields. Those interested in participating can register for free Site Or the Running Heroes app.
The event takes place in the month when two important dates for the environmental cause are celebrated: World Environment Day (05/06) and World Ocean Day (06/08). In addition, the initiative gives a vision for the Ocean Decade, established by the United Nations (UN) for the period from 2021 to 2030, so that different actors from all countries join efforts in actions that advance the importance of the oceans to society. . Contributing to the health of the marine and coastal environment.
“A global ocean culture can only be built with the participation of the whole community. Simple measures such as combining physical activity with conservation, in addition to being enjoyable, work in favor of this goal. Awareness can occur in different ways and we believe in the potential of sport in this endeavour”, Says Fundação Grupo Boticário CEO Malu Nunes. “Therefore, we invite everyone to take part in this work with us and enjoy good times outdoors and close to nature.”
Although not mandatory, registrants are also encouraged to practice pubertyIt is a sustainable activity launched in Sweden that combines exercise and concern for the environment. The suggestion is that during physical activity, people collect and dispose of the garbage on the road properly.
With the campaign Here is the ocean, we want residents to understand that the ocean is not limited to beaches, it is everywhere. Seaweed, for example, is responsible for more than half of the oxygen we breathe; The ocean regulates the climate of the planet. Without realizing it, we are affected by the ocean at all times, and our actions are also reflected in the health of the seas. Accidentally disposed garbage can reach the sea, no matter how far rain and rivers carry it, ” Malo says.
How to participate
The 25 km proposed by the challenge Here is the ocean It can be done over 25 days – June 5-30 – anywhere and anytime. Participants can split this distance as they like without having to complete the challenge in one day. Interested parties must be registered on the Running Heroes website or app, a virtual platform that encourages people to run for causes around the world. Those who complete the challenge within the given period will also compete for ten exclusive campaign T-shirts Here is the ocean. However, the main reward will come in the second half of this year, when Fundação Grupo Boticário will promote an action to clean up beaches and mangrove forests to celebrate the kilometres.
The cleanup will be conducted with local partners in an area equivalent to more than 100 football fields located in the Great Atlantic Forest Reserve, the largest continuous remnant from the current biome in Brazil.
On different fronts, the campaign Here is the ocean It seeks to educate society about the importance of the oceans and to show that caring for the environment depends on everyone. The sum of the efforts will surely be reflected in a much better ocean and planet.” Malo saysremembering that the campaign also has a communication interface on social networks and can be followed on Instagram and Facebook through the profile @fundacaogrupoboticario.
service
The challenge surrounding is here
Date: From June 5-30, no need to complete 25 kilometers in one day
Recordings: Open from 1/6 in Site Or the Running Heroes app
more information: Step-by-step access on how to participate.
About the Boticário Group Foundation
With 31 years of history, Boticário . Group Foundation It is one of the main businesses in Brazil working to protect Brazilian nature. The Foundation works so that biodiversity conservation is prioritized in commercial and public policies and supports actions that bring different actors and mechanisms together in search of solutions to major environmental, social and economic challenges. It has already supported about 1,600 initiatives in all biomes in the country. It protects two areas of the Atlantic Forest and the Cerrado – the most threatened biome in Brazil – with a total area of 11,000 hectares, the equivalent of 70 Iberaboeira parks. With over 1.2 million followers on social networks, he also strives to bring nature closer to people’s daily lives. The foundation is the result of the inspiration of Miguel Kriegsner, founder of O Boticário and current Chairman of the Board of Directors of Grupo Boticário. The foundation was created in 1990, two years before the Rio 92 or Earth Summit, an event that was a milestone in global conservation.
About running heroes
The digital platform Running Heroes, created in 2014 by French start-up Sport Heroes, aims to be a large community of passionate runners for the sport, establishing a connection between quality of life, audiences and brands; With high technology support, the system of challenges and rewards has differentiated, and as an important pillar, participation in social, humanitarian and environmental issues. With more than 1.5 million users in France, UK, Australia, New Zealand, Romania and Brazil, its challenges and rewards system builds engagement among the runners’ community, offering credits that can be redeemed at partners. Running Heroes can be accessed online at br.runningheroes.com or via the app available for IOS and Android.
Advisor
“Friendly zombie guru. Avid pop culture scholar. Freelance travel geek. Wannabe troublemaker. Coffee specialist.”
