Banco Inter clients now have access to an educational campaign on Direct Treasuryin partnership with financial influencer Natalia Arcuri, founder of Me Poupe!, and B3, the Brazilian stock exchange. The goal of the partnership is to provide more information and encourage investment in this area. Fixed Income Applicationa method known to be safer and accounts for about 90% of Inter's investor base.
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Arcuri said, in a press conference to launch the campaign on Tuesday (20), that the selection of treasure It was created because it is a low-risk product, free from conflicts of interest, and beneficial to citizens. “It is possible to invest with an amount starting from R$30, in a security that beats inflation every year and brings an absurd return to the investor,” he says.
Among the campaign activities Educational content about Direct Treasury It will be displayed on Internet social networks And the financial influencer, in addition to the benefits that Inter clients get. Who invests in this fixed income for Super app for Inter He will get access to the “Xô Dureza” platform plan. Save me+with courses ranging from financial regulation to initial investments, was created to disseminate financial planning and education topics. However, the initial date for the courses to be offered has not yet been determined, and the offering will be limited, according to regulations.
It is worth remembering that this to request It is a type of investment in public securities. When buying bonds, investors are lending money to National Treasury And get interest in return. There are currently about 2.6 million active investors in it, according to the direct secretary of the Treasury, Paulo Moreira Marques, a figure that corresponds to just over 1% of the population. In Inter, there are about 350 thousand Tesouro Direto clients.
During the press conference, Felipe Paiva, Director of Customer Relations, People and Education at B3, commented that the initiative is based on three main pillars: focusing on financial education, understanding the science of behavioral finance, and taking advantage of the advancement of digital media to disseminate this information.
the Direct TreasuryIn Arcuri’s view, this is a great investment for beginners, especially in the C and D demographics precisely because it has a low cost, good return, is easy to explain, and is a “multi-purpose tool.” “Press a button and it will reach 30 million customers,” the influencer joked when commenting on the practicality of digital media to leverage mass publishing.
