McDonald’s has embraced sustainability and pledged zero net emissions in the UK and Ireland by 2040. The pledge was made in a brand change plan released this week.
With the “Change a little, change a lot” campaign, the fast food chain hopes to convey its positive impact on people, agriculture and the planet.
“This new brand platform will allow us to talk about the steps we can take to improve opportunities for young people, to ensure that manufacturers follow sustainable farming practices, and to ensure that our packaging is made from renewable, recycled or certified sources,” said Director McDonald’s Marketing. Officer, Michael Graham-Claire.
The campaign was designed by Leo Burnett London and features three 40-second TV commercials that show small changes that McDonald’s makes in three key areas: youth, agriculture and waste.
The first ad, which focuses on reducing waste, shows many examples of actions unknown to McDonald’s, including the conversion of used cooking oil into biodiesel for its trucks, the recycling of McCaffan cups on greeting cards and the change of children’s toy toys in children’s playgrounds.
This ad guarantees that McDonald’s will collect, recycle, compost or reuse as much waste as possible.
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