a Choose the color of the car It has always been an expression of personal style and trends are constantly changing. The latest analysis from the BASF Color Report 2023 reveals notable changes to the color palette. Car colorsWhether in Brazil or globally. Although white still dominates its popularity, other colors are starting to gain their space.
According to the study, the dominance of white is challenged by dark colors such as black. This difference in preferences indicates little change in the aesthetic choices of Brazilian consumers, who traditionally prefer more neutral colors in their cars.
What are the most popular car colors in Brazil today?
In South America, specifically Brazil, the colors, which include white, black, silver and grey, make up 86% of the color options for new vehicles. Among these, white still leads, but by a smaller margin due to the growing interest in black.
International comparison of vehicle color trends
Global preferences for car colours: a look outside the borders
Choosing a car color goes beyond personal beauty; It reflects cultural and regional trends. A closer look at the international arena reveals a fascinating mosaic of preferences.
Europe: From Light to Darkness
In Europe, the color palette of cars is undergoing a transformation. Light colors, which were once very popular, began to give way to more sober colors, such as black and grey. However, each country maintains its own nuances:
- Germany: Blue stands out as a favorite color among Germans, representing tradition and elegance.
- France: The French show an appreciation for green, which can be linked to nature and sustainability.
- Italy: Italian passion is reflected in a variety of vibrant colors, such as red, yellow and orange, that express personality and elegance.
Brazil: Whites still dominate
In Brazil, white remains the most popular color, representing more than 30% of cars sold. This preference can be attributed to factors such as hot climate, ease of resale, and perceived status.
Global trends:
- ashen: Gray is increasingly popular around the world, as it is seen as a neutral and sophisticated colour.
- black: Black maintains its position as a classic and elegant color associated with luxury and strength.
- white: White remains a popular choice in many countries, especially in hot climates.
- blue: Blue is on the rise, especially in dark metallic colors.
- red: Red, the color of passion and energy, still has its place, especially in sports cars.
Personality and identity:
Choosing the color of your car is a form of personal and cultural expression. By monitoring global trends, we can better understand the preferences and values of different societies.
The effect of electric cars on car colors
The BASF report also notes the notable impact of electric vehicles on color choices. As the adoption of electric vehicles increases, vibrant colors like green and purple are starting to become more popular. This trend is due to the association of vibrant colors with the innovation and technology represented by electric cars.
In fact, technological innovations are not only changing the way vehicles are operated, they are also changing the way consumers view them. Colors that symbolize sustainability and modernity are becoming increasingly popular in response to growing environmental awareness and the desire to stand out from the crowd.
In summary, data from BASF's 2023 Color Report indicates an evolution in vehicle color preferences that reflects cultural and technological changes. While white is still very popular, there is a clear movement towards a more diverse and bolder palette, driven by global influences and the rise of electric vehicles. These changes are a sign that choosing a car color is no longer just a choice of style, but also a personal statement about values. that it Ability to adapt to technological trends.
