The Creative Economy Internationalization Program took 73 companies in 9 missions around the world and announced its extension for the first half of 2023.
The State Secretariat for Culture and Creative Economy and InvestSP on Monday (12) released the Balance of CreativeSP – 2022 Creative Economy Internationalization Program and announced the extension for the first half of 2023. The program aims to generate business and attract foreign investment to the country, encourage the exchange of São Paulo companies in the sector and promote For the city of Sao Paulo abroad.
The state government invested R$5.5 million in a total of nine missions carried out from March to December this year, with the participation of 73 companies from São Paulo.
The entrepreneurs were able to establish direct contacts with about 2,000 potential partners from about 100 countries, mainly from the United States, Germany, Argentina, France, Canada and the United Kingdom, which could provide a total of 6,600 new jobs for the sector. CreativeSP resulted in an expected R$357.9 million in business, with a multiplier effect of US$68.3 in currency conversion.
2023 extension
The program is the result of a partnership between InvestSP, the state investment promotion agency, and the State Secretariats for Culture, Creative Economy and International Relations. For the upcoming 2023 release, missions are planned for SXSW, in Texas, GDC – Game Developers Conference, in San Francisco, ILMC 35 – International Live Music Conference, in London and Cannes, in France.
Continuous investment
Those selected received free training, consultations, results monitoring and post-event follow-up, as well as participation in international business roundtables and meetings with investors. The program also reimbursed companies for up to 50% of travel costs, up to a maximum of $3,000 in eligible expenses.
Creative SP has carried out nine missions, which have taken 73 companies from São Paulo – selected from nearly 900 applicants – to international events focused on entertainment, technology, cinema, games, music, literature, visual arts and design: SXSW, in the US, the Cannes Film Festival, France, Fringe Festival, Scotland, Gamescom, Germany, San Sebastian Film Festival, Spain, C2 Montreal, Canada, Frankfurt Book Fair, Germany, Web Summit, Portugal and Ventana Sur, in Argentina.
More information from CreativeSP at: the culture. sp.gov.br And the https://www.investe.sp.gov.br/exporte/creative-sp/
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