Sports fans want to watch more women’s football. This was the main insight From a Wasserman study, which revealed that 88% of people would watch more sports if there were more opportunities to do so.
“The Collective Think Tank” was conducted in collaboration with the Impulse Network, a student initiative of the University of St. Gallen, and interviewed 1,749 people from the UK, France, Germany, Italy, Poland, Russia and Switzerland.
The survey also indicated that if women’s football is to strengthen its ecosystem from grassroots to professional, it must have the same opportunities as men. The study follows another interesting fact: those who play sports are more likely to consume football content (64%) compared to those who rarely play (6%).
On the other hand, commitments outside the field also affect the continuity of its practice. Wasserman analyzed that players leave football for two reasons: commitment to school and work (48%), and health (22%). In addition, 41% of those who play often consider themselves the only woman on their team.
“We have known about the potential of women’s football for some time. This research, while highlighting the challenges facing the sport, also shows that there are many opportunities for growth. But it is important that brands, sponsors and partners don’t just sit back and wait for this interest to grow even further. “Instead, they should be seen as facilitators,” said Anna Afolabi, co-author of the study and Wasserman’s strategist.
“When women stop playing football, they often stop watching football as well. We need to remove barriers to their participation in order to prevent women from withdrawing completely from the game,” added Ebru Koksal, Head of Women in Football.
at recent days , MKTEsportivo Highlight another study related to the female universe. He revealed that sports fans are more involved with sponsors. The Space Between found that 50% of female sports fans “strongly agree” that sponsors should strive to make the world a better place through activations, while only 20% of male sports fans feel the same way. In this sense, 40% of those who follow women-only competitions consider it critical that sponsors reflect their own values.
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