The Billion Dollar Problem: How The Flash's Failure Reveals DC's Unprecedented Crisis

The Flash is playing in Brazilian theaters and is on its way to being one of DC’s biggest recent flops after Shazam! Gods wrath.

Soon the DC universe will be rebooted with a new plan spearheaded by new DC Studios heads James Gunn and Peter Safran, starting with Superman: Legacy in 2025. Meanwhile, The Flash is a veritable failure at the box office, reinforcing the widespread problem Warner has faced. Bros.

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The Flash is shown in Brazilian theaters and is not the first nor even the last DC release this year. Shazam! Wrath of Gods premieres in March, there’s still Blue Beetle in August and Aquaman and the Lost Empire in December. The problem is, all of these movies were developed by the former team at DC, before James Gunn and Peter Safran came in with plans to reboot the franchise.

Since these films aren’t part of a legacy cinematic universe, even if Blue Beetle is confirmed by James Gunn as the first character in the new DCEU, this becomes a problem for the studio – and the situation only gets worse with the failures they face. at the box office, as Shazam! Wrath of the Gods and The Flash.

It may be an inevitable but terrible case of timing. A competing studio source told Variety that audiences don’t feel like they have to invest two hours of their lives because it won’t make a difference in the future.” Marketing spending for these four DC films will cost between $1.1 billion and $1.2 billion in total.

Among the films already released, Shazam! Wrath of Gods was a critical failure at the box office, grossing over $133 million worldwide, and is now available on HBO Max. To make matters worse, The Flash is performing disconcertingly, opening to low numbers and taking in just $141 million worldwide so far (on an estimated budget of around $200 million).

Worlds collide on The Flash when Barry (Ezra Miller) uses his powers to travel back in time and change the past. In an attempt to save his family, he ends up changing the future and is trapped in a reality where General Zod (Michael Shannon) returns, and threatens to endanger the world, with no superheroes to turn to. Unless Barry can convince a very different Batman to come out of retirement and save a beleaguered Kryptonian.