The international fashion business tour begins with registrations from 20 countries

April 13, 2021 – 4:38 PM
#Adece # Fecomércio #Fiec #moda cearense # Fashion Business # International Fashion Business Round #Sedet

With companies from 20 different countries registering, the 1st International Virtual Cycle for Apparel, Textile and Footwear Business started on Tuesday (13). The virtual and free event is taking place until Thursday (15) and aims to expand businesses from all over the Northeast to the international market.

An initiative of the Ceará government, the project integrates the Ceará ao Cubo program, of the Sedet Secretariat for Economic Development and Labor and the Ceará State Development Agency (Adece). The event also includes the Inter-American Development Bank (IDB), which is responsible for making the tool available Reconciliation of worksAble to connect companies from Ciara and other countries in the Northeast with international buyers.

The event started with 112 registered companies, 79 suppliers and 33 buyers from countries such as Argentina, Germany, Bolivia, Brazil, Chile, Colombia, Ecuador, Spain, USA, Guadeloupe, Guatemala, Guyana, Haiti, Jamaica, Nicaragua, Peru, Suriname, Trinidad and Tobago and Uruguay.

The strength of Ceará’s fashion division was highlighted in the Brazilian script by Sedet holder, Maia Júnior, during the virtual opening ceremony. “Ciara is fifth in the textile and clothing sector. We are the second producer of shoes. The two work together with more than 100,000 official employees, in addition to a well-established economic chain. Maya also highlighted the resumption of growth in cotton production in the country and the prospects for expansion in this sector.”

The representative of the Islamic Development Bank in Brazil, Morgan Doyle, confirmed that Ciara stands out in developing a series of ambitious projects to boost exports and attract investment, such as Ceará ao Cubo, from the state government, and Ceará Global, from the Sectoral Foreign Trade Chamber. And foreign investment. “The textile and clothing sector in Ciara is the main economic activity in 20 cities within the state, and it employs more than 200,000 people,” he added.

According to Anjum Noorani, a consultant to the UK Embassy in Brazil, Ciara is a strategic ally, a country with a culture and dynamism, with good indicators in economy, education and infrastructure. “We want to support the relationship between international companies and SMEs in Ciara. We believe in international trade to increase productivity and competitiveness. We believe in an opportunity here. Small and medium-sized companies in Brazil represent only 3% of total exports and this can grow. Experience in the UK shows. Helping these companies also helps the economy. “

Ricardo Cavalcante, President of the Confederation of Industries of the State of Ceará (FIEC), emphasized the importance of always holding events of this nature. “We must always look for new businesses, listen to what is happening in the world and what the world is buying. He added that within our International Business Center, which is today the best organized in the country, we have access to all the databases in the world, along with Marsad. Our own industry.

Apex-Brasil representative in the northeastern region, Sergio Ferreira, highlighted the need for micro and small enterprises to expand Brazilian exports. “They are not yet represented as we would like in our country, but there is a lot of space for them to be more and more, so that the Northeast region, which has historically been more than an importer, can increasingly expand its export culture and make exports a great deal of power, state, and regional development, Hence patriotism. “

Sport club

“The future of post-pandemic fashion” was the topic of the tour’s inaugural lecture. Celina Share spoke on the matter, before Katarina Mina. MA in Social Communication from the Federal University of Ciara (UFC), Selena develops works investigating Brazilian artisan productions, among them art, design and other exhibitions. He’s been at the helm of the handbag brand for 12 years working with handicraft communities and distinguished by his sustainable vision in the fashion market.

the support

The event partners are Apex-Brasil, the International Business Center (CIN) of the Confederation of Ceará Industries (FIEC), the Federation of Goods, Services and Tourism Trade and Tourism of Ceará State (Fecomércio), the Support Service of Micro and Small Businesses of the State of Ceará (Cebra), the Chamber of the Fashion Sector, Fortaleza University (UNIFOR) and the Foreign Chambers Forum in Ciara.