Make hair for soccer players football It looks like a glass of beer. With this vision, Agency for Africa created this procedure “hair cream” Brahma designed a different haircut. The event became the most honored Brazilian marketing campaign to date in Cannes. blackthe most important advertising festival in the world, winning seven awards.
Male footballers Rinaldo (São Paulo), Rossi (Bahia) and striker Cocoa (Corinthians), in women’s football, she was the first to “use” the modernity, followed by female athletes such as Jorginho (Chelsea) and Edenelson. Thiago Gallard (international), dEgo Alves (Flamingo), Cantelo (Corinthians) and copied beforeBBB Arthur Piccoli.
See the campaign below:
The event won 7 awards, 5 of them today only (23): 1 Gold, 1 Silver and Bronze in Social & Influencer, 1 Silver in Direct and 1 Silver in Media) in the festival, campaigns can be entered in more than one way within the same category :
day 30 lion
The day was still full of awards for Brazil: there were 25 more awards in 5 categories (Creative Data, Creative B2B, Direct, Media and Social & Influencer), with 1 gold, 14 silver and 10 bronze, plus black. Brahma’s work.
The case was one of the highlights “Lo de Magalou”Which Won the Gold Medal in Social: The case involved building the image of a content creator who had already crossed 30 million followers on social media.
The action shows a project path that has gone far beyond a brand mascot and has become a poster girl for other brands, such as Adidas and Red Bull and has been represented in real clips by artists like Anita Walk.
Another notable campaign among today’s winners was “Hidden Places”, by Gut São Paulo agency for Heinz ketchup, which won two silvers (in Direct and Media) and one bronze (in Social) – the event has already won a bronze medal in the Brand Experience category.
In the initiative, the advertiser has teamed up with Activision, the distributor of “Call of Duty: Warzone Pacific,” to locate hidden locations on its latest map, Caldera. The suggestion was that players could interrupt the game, without losing their moves, to eat:
Brazilian companies submitted 1,930 works in the festival’s 29 categories. Brazil ranked third in the number of registered campaigns, after only the United States and the United Kingdom.
In 2021, the Brazilian agencies won 71 trophies: 3 grand prizes (the biggest prize in the festival, distributed in each category), 14 gold, 20 silver and 34 bronze lions.
digital accelerators
In an interview with UOL para Marcas Profile, Giovanni Rivetti, Accenture’s Head of Growth in Latin America, spoke about the evolution of the topics covered at the post-pandemic festival, which has generated more mature and integrated conversations around creativity, technology and business. and data. paying off:
“Friendly zombie guru. Avid pop culture scholar. Freelance travel geek. Wannabe troublemaker. Coffee specialist.”
