In an editorial published in this Monday’s issue of the eighteenth of this month condition It states that the government of President Luiz Inacio Lula da Silva made a misdiagnosis about the reason for the decline in the popularity of the Workers' Party member. The government attributed the increase in rejection rates to communication problems, and intends to change marketing strategies.
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On Monday, Lula is scheduled to hold a ministerial meeting with the aim of “demanding results” from the team and improving its popularity. Last week, after three polls showed an increase in his disapproval, the Labor MP met with publicist Sidonio Palmeira, who worked on the 2020 campaign.
In an interview with GloboNews, Civic House Minister Rui Costa said it was necessary to “reach people with the right information” and bring the government closer to those who read news on WhatsApp. He added, “The Labor Party Minister is convinced that the popularity figures do not represent the government's reality.” condition.
+ He says Lula's declining popularity is a reflection of his humility condition
For the newspaper, the government is ignoring or downplaying the fact that the real problems facing the government, such as the lack of appeasement, influence the decline in popularity, but on the contrary, they increase polarization.
By placing the blame on communications, rather than on the actions of the government itself, Rui Costa “reinforces the principle that communications is the ‘supervisor’ of government crises, that is, the one that is usually to blame, even if it is necessary to acknowledge shortcomings.” Lulopetista continues, Where there is a lack of knowledge about the demands of the digital environment, and the impromptu or calculated failures of the great leader and the luxurious palace, unable to find a critical voice to bend, diverge, and point out to the President the traps of the bombs he is launching. On the contrary, there is no shortage of people who They go out to double the ante and justify the chaos committed by their superior comrade, as happened in the tragic episode of comparing Israel's conflict with Hamas to the Holocaust.
Estadão, on the Lula government: “Political marketing does not replace what only a good product can provide”
Hey condition He also states that “if Lula says and does what he wants, how he wants and to whom he wants (and not to whom he needs), no communication strategy is clever enough to fix the original defect. And here's the bottom line: Political marketing or official communications cannot replace what only a good product can offer.
+ Research shows that 73.4% do not know how to quote the Lula scale
“In the absence of that, there is no good strategy, good messaging, channels, or other narrative tricks to convince the august public otherwise and ensure another popular perception. Lula's government has shown that it is a product well past its expiration date, designed for tribal affiliations, not for a complex country with a diverse population with expectations of real change in their living conditions.
Hey condition The text concludes with a diagnosis of the problem of Lula's declining popularity. He concludes: “The minister may not see it, but the one causing the communications problems is in the presidential office, a few meters away from his office.”
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