Revelation
Visit Britain has launched a new global campaign to promote incoming tourism to the UK, Scotland and Wales. The ‘Come to the other side of the UK’ campaign is part of a larger campaign by the UK government to invest 10m. The move mainly focuses on the British cities of Bath, Birmingham, Brighton, Bristol, Cardiff, Glasgow, Edinburgh, London, Liverpool and Manchester. In Brazil, the move will be carried out in conjunction with tour operators and travel agents to increase bookings.
“We know the demand for travel is high, and our priority is to quickly stimulate that interest across Britain and to compete for an international audience that contributes billions to our economy,” commented Britain’s Executive Vice President for Visit to the United States. , Gavin Laundry. “In addition to welcome and safety messages, we highlight our vibrant and diverse cities, telling stories of our heritage with a modern twist and showcasing our contemporary culture, as well as food and beverages.”
The campaign also features major tourism events, including Her Majesty the Queen’s Platinum Jubilee, the 75th anniversary of the Edinburgh International Festival and a celebration of creativity across the UK, ‘Unboxed’.
Commenting on Brazil, Malcolm Griffiths, UK Manager for Visit, said the British company was keen to present new reasons why Brazilians were coming to British cities through the campaign. “We & # 39; d like to show you how easy it is to combine other experiences into one script. Discover art, ”he concluded.
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