a GoalFacebook’s parent company develops artificial intelligence (AI) projects for its platforms, such as WhatsApp, Messenger and Instagram. They are all led by Ahmed El Dahl, former CEO of Apple and current Vice President of Artificial Intelligence and Machine Learning at Meta.
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Projects are still managed by Chris Cox, Head of Product. According to Meta, the company is investing in artificial intelligence for texts, images, and videos. It also includes initiatives for specific apps, such as creating filters for Instagram and images for ads.
Meta projects for artificial intelligence
According to Mark Zuckerberg, CEO of Facebook, the use of artificial intelligence on the platforms involves both short-term and long-term projects. Initially, the first novelty should be the application of artificial intelligence in creativity tools.
Then, on long-term projects, Meta wants to launch artificial “personas” in WhatsApp and Messenger to improve the user experience even further.
It is expected to launch features for Instagram videos and experiences to make video editing easier and improve audio quality, as well as recordings designed for reels.
Many companies are already driving AI, such as Microsoft, which launched Bing Chat. The critic estimates that Meta is wasting time and is behind other companies that have launched artificial intelligence for users.
There is also ChatGPT, which is an artificial intelligence that professionals from different regions have used as a way to ensure better productivity.
Despite Mark Zuckerberg’s announcement, some requests are not detailed. But the fact is that the company should offer useful options for content creators, in order to increase participation in social networks under the responsibility of Meta.
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