WhatsApp Business is a corporate version of the instant messaging app. It offers a series of features that can be very useful for those who want to improve communication with customers and make it easier to manage contacts and conversations.
If you own a small business or are in the sales business, you can benefit greatly from using WhatsApp Business. With this tool, you can create a business profile for your business, send automated messages, tag conversations, organize quick replies, and much more.
In addition, WhatsApp Business is a practical and effective way to maintain a direct channel of communication with your customers, who are increasingly looking for a personalized and agile service. So, if you are still not using this tool, consider adopting it in your business and take advantage of all the benefits that it offers.
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Why use WhatsApp Business
How does WhatsApp Business work?
WhatsApp is the largest instant communication application in Brazil. 99% of Brazilians use the platform and there are more than 120 million accounts in the country (data from Mobile Time survey). Faced with success, the developer created WhatsApp Business, a version of the app focused on small, medium and large businesses. It provides business-specific features such as providing location and hours of operation, showing customers a catalog of readily available products and services, as well as tags in conversations to help you stay organized.
There is also the ability to add extensions and applications to it, such as Blueticks, and to leave automatic messages, whether welcome or with quick responses, such as shipping account and order progress, in addition to creating marketing campaigns, scheduling and managing messages. They help the store adapt to the new consumer profile, which is more immediate and looks for quick answers at the time of purchase and after purchase.
WhatsApp acts as a communication channel for brands, as well as a platform for marketing. With a complete business plan, which includes WhatsApp, a brand can create specific campaigns for each customer profile and talk to them in a personal and exclusive way. Since then, the human connection has intensified, which directly means the sales result, where the consumer was attracted, understood the need and already had a differentiated pre-purchase service.
So much so that 80% of customers say they prefer WhatsApp to communicate with the companies they use, and 66% buy products or rent services directly through the platform (data from an Opinion Box survey).
Nowadays, being an omnichannel is very important to attract attention and win over consumers, which makes the most used app in Brazil as a communication channel that is beneficial to all parties.
Another use of the application is the fact that it can be used as a channel to promote promotions and the arrival of new products, because there is the possibility to post in the status, for 24 hours, or send it via the send list to your contacts.
The most interesting thing is to have the platform as a marketing and management channel. With the web version it is possible to download an extension that allows you to create specific marketing campaigns, in addition to having a dedicated panel to manage all the company’s requirements, optimizing everyone’s time and delivery.
WhatsApp is an ally of residents and businesses, and relying on it is essential for those looking to grow and serve their customers in the best way. It permeates the present and near future of e-commerce.
About Bluesticks
Bluesticks extension allows you to schedule WhatsApp messages simply and easily. You can also schedule recurring messages that repeat every day/week/month. In addition to creating WhatsApp campaigns and managing tasks.
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